Select the Use button to add a tag to the body of your email. You may also use tags in the subject of your email by copying and pasting them directly in.

{FIRST_NAME}	Adds the recipients First Name.	Use
{LAST_NAME}	Adds the recipients Last Name.	Use
{COMPANY_NAME}	Adds the Company Name.	Use
{PORTAL_NAME}	Adds the application portals name.	Use
{MEMBER_NAME}	Adds the Recipients Membership name.	Use
{SIGNATURE_OPT_IN}	Adds the Opt-in link.	Use
{SIGNATURE_OPT_OUT}	Add the opt-out link.	Use
%signature%	Adds your preferred signature block.	Use
{Event_Start_Date}	Adds the Event's Start Date.(Events Only)	Use
{Event_End_Date}	Adds the Event's End Date.(Events Only)	Use
{Event_Name}	Adds the Event's Name.(Events Only)	Use
{Event_Description}	Adds the Event's Description.(Events Only)	Use
{Online_Training_Description}	Adds the Online Training Description.(Online Training Only)	Use
{Event_Specific_Dates}	Adds the Event's specific dates.(Events Only)	Use
{member_number}	Adds the Membership Number.	Use
{MemberSince}	Adds the Member Since Date.	Use
{CONTACTEMAIL}	Adds the Contact's Email Address.	Use
{CERTIFICATE_NUMBER}	Adds the Contact's Certificate Number	Use
{EVENTLOCATION}	Adds the Event's Location.	Use
{TOTALEVENTCREDITS}	The total number of credits that the contact has earned through the event tickets and workshops.	Use
{ASAPPEARSONBADGE}	Display the text of as appears field in the event setup.	Use
{contact_organization}	Displays the organization name of the contact.	Use
{RENEWALDATE}	Adds the Member Renewal Date in (yyyy-mm-dd).	Use
{MEMBERSHIP_YEAR}	Adds the Member's Membership Year	Use
{RENEWALDATE_MM-DD-YYYY}	Adds the Member Renewal Date in (mm-dd-yyyy).	Use
{LMS_CREDIT}	The number of credits the LMS course is worth for Continuing Education	Use
{COLLECTION_PERIOD_END-DATE_YYYY_MM_DD}	The end date of the CE collection period end date	Use
{LMS_COURSE_COMPLETION_DATE}	The completion date of the LMS course	Use
{INCEPTION_DATE}	Adds the Member Inception Date in (yyyy-mm-dd).	Use
{EVENT_END-DATE_MONTH_YYYY}	Adds Event End Date in Full Month Name and Year Format.(Events Only)	Use
{EVENT_END-DATE_MONTH_YYYY_ADD3}	Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only)	Use
{WORKSHOP_NAME}	Adds the workshop name (if applicable)	Use
{WORKSHOP_DESCRIPTION}	Adds the workshop description (if applicable)	Use
{WORKSHOP_CREDITS}	Adds the workshop credit for related workshop (if applicable)	Use
{TOTALWORKSHOPCREDITS}	Adds the sum of all workshop credits for related event (if applicable)	Use
{Event_Start_Date_DD-MM-YYYY}	Adds the Event's Start Date in (dd-mm-yyyy).(Events Only)	Use
{Event_End_Date_DD-MM-YYYY}	Adds the Event's End Date in (dd-mm-yyyy).(Events Only)	Use
{RENEWALDATE_DD-MM-YYYY}	Adds the Member Renewal Date in (dd-mm-yyyy).	Use
{RENEWAL_DATE_MONTH_DD_YYYY}	Adds the Member Renewal Date in (Month Dth, yyyy).	Use
{INCEPTIONDATE_DD-MM-YYYY}	Adds the Member Inception Date in (dd-mm-yyyy).	Use
{TODAYSDATE}	Adds the current date.	Use
{TODAYSYEAR}	Adds the current year.	Use
{QR_CODE}	Adds the QR Code for their contactID, name, and emailAddress	Use
{WORKSHOP_DATE}	The date of the workshop (if applicable).	Use
{WORKSHOP_START_TIME}	The start time of the workshop (if applicable).	Use
{WORKSHOP_END_TIME}	The end time of the workshop (if applicable).	Use

Français

Branding and Selling Value

Presented by Alex Maclean - Founder of East Coast Lifestyle

In the current dynamic job market and uncertain economy, the concept of creating something for yourself, be it a side project or a full-time venture, has transformed from mere curiosity into a necessity. Entrepreneurship has evolved from a regular business skill to an essential survival skill. For those who may not possess an innate "entrepreneurial instinct,” the idea of starting from zero can seem daunting. I understand that feeling. What began as a class project in university has now become a nationally recognized brand. Over the years, East Coast Lifestyle has reached millions and expanded well beyond its clothing roots. It has evolved into a representation of identity, pride, and strength.

This session breaks down the key traits that drive entrepreneurial success. Using real stories and clear strategies, I’ll dive into the mindset needed to turn ideas into action and action into momentum.

Description:

No matter what you do, whether you run a small business, work in a career office, or a
local fisherman on the south shore, your brand matters. This session teaches you how to analyze your brand, shape your message, and sell the real value you bring to the table.

Outcomes:

• Learn how to evaluate and strengthen your brand’s position
• Build a compelling value proposition that clearly communicates what makes you stand out
• Understand the importance of your digital presence and how to improve it
• Craft stories and messaging that connect with real people and build trust

Speaker bio:

Alex MacLean is the founder and CEO of East Coast Lifestyle, a brand that has become a symbol of Atlantic Canadian pride and entrepreneurial spirit.

Established in 2013 as a class project at Acadia University in Wolfville, Nova Scotia, ECL began with a modest $800 investment from Alex's father. The initial run of 30 hoodies quickly gained popularity, leading to rapid growth and transforming the project into a full-fledged business.

Under Alex's leadership, ECL has expanded beyond apparel into various product categories, including accessories, fitness gear, and even food and beverages. The brand's commitment to quality and community has resonated with customers worldwide, earning recognition and accolades along the way.

In addition to his entrepreneurial endeavours, Alex is a passionate advocate for the East Coast lifestyle, emphasizing the importance of community, authenticity, and pride in one's roots.

His journey from a university project to leading a successful brand inspires and demonstrates how dedication and a strong sense of purpose can lead to remarkable achievements.

Branding and Selling Value

Wednesday Oct 15 2025, 10:00 AM - 11:30 AM
Online Webinar
Via Zoom

Upcoming Events

Creating Brave Space... July 8

Creating Brave Space... July 22

Elevate: NSCDA Profe... September 11
Membertou, Nova Scotia

NSCDA Annual General... September 25
https://nscda-ca.zoom.us/j/86889110492, Nova Scotia

The Entrepreneurial ... October 1